Our services


Search engine optimisation (SEO)

Your partner in successful SEO

Our SEO services are tailored to drive organic traffic, boost visibility and maximise your digital success. At Four Shires Marketing, we specialise in providing comprehensive SEO solutions that align with your business goals and budget. Whether you’re a small local business or a global enterprise, our experienced SEO professionals are ready to help you achieve higher rankings, increase conversions and dominate your industry online.

Making you number 1

Get ahead of your competitors

When potential customers search for products or services you offer, we want your website to be front and centre. By implementing effective SEO strategies, we can enhance your website’s visibility in search engine results pages (SERPs), making it more likely for customers to find you before your competitors.

Additionally, we can attract visitors who are actively searching for what you provide and have higher likelihood of converting into customers.

Our approach

SEO: the Four Shires way

We believe in a holistic approach to SEO that encompasses both technical expertise and strategic optimisation. Our proven methodology combines the latest industry insights, best practices and cutting-edge tools to deliver exceptional results. Here’s how we work:

Mobile optimisation

Optimising websites for mobile has become crucial to appease both users and search engines. By using mobile-friendly design, responsive layouts, fast loading times and intuitive user experiences on mobile devices, search engines reward your website rank, helping you get closer to the coveted top position.

Voice-search optimisation

Voice search is gaining popularity, thanks to the rise of virtual assistants like Siri, Google Assistant and Alexa. We optimise content to align with voice search queries by incorporating natural language, long-tail keywords and question-based content.

High-quality content

Creating valuable, informative and engaging content is essential. Our goal is to work with you to produce high-quality content that satisfies user intent, answers questions and provides in-depth information. Content that meets user needs tends to rank higher in search results.

Structured data markup

Using structured data markup allows search engines to better understand and display website information in search results. We implement structured data to enhance rich snippets, knowledge graphs and other search result features.

Featured snippets and position zero

We strive to optimise content for featured snippets (the selected search results that appear above the organic results). They format content in a way that answers commonly asked questions concisely, increasing the chances of appearing in position 0.

E-A-T optimisation

Expertise, authoritativeness and trustworthiness (E-A-T) are essential factors for SEO. We focus on building credibility and authority through quality backlinks, author profiles, testimonials, case studies and associations with reputable sources.

Local SEO

Regardless of business size and audience demographics, optimising for local search results shouldn’t be overlooked. We target local keywords, claim and optimise Google My Business listings, acquire positive online reviews and ensure consistent NAP (Name, Address, Phone Number) information across directories.

Technical SEO

To ensure search engines can efficiently crawl and index websites, we always begin with ensuring the technical aspects like crawl-ability, site structure, XML sitemaps, robots.txt, canonicalisation, HTTPS implementation, structured data and fixing any crawl errors or broken links.

Your trusted SEO partner

Why choose us?

Proven track record

We have a demonstrated history of delivering successful SEO campaigns across various industries. Our satisfied clients have experienced significant increases in organic traffic, higher search rankings and improved online visibility.

Customised strategies

We tailor our SEO strategies to meet your specific goals, budget and target audience. Our personalised approach ensures that you receive the most effective solutions for your business.

Ethical practices

We strictly adhere to white-hat SEO practices and follow search engine guidelines. Our ethical approach ensures long-term success and protects your website from potential penalties.

Are you maximising your SEO potential?

Get a free SEO audit

We believe there’s always room for improvement, which is why we’re offering free SEO audits. You will get a clear, detailed audit that outlines any opportunities for improvement for your search engine performance.

To request your free audit, please contact us using the details below or fill out our contact form. We look forward to hearing from you!

How to reach us