Our services


Pay-per-click (PPC)

Your partner in cost-effective PPC campaigns

Pay-per-click can be a highly efficient and cost-effective way to reach your target audience as you only pay for the actual clicks your ads receive, if you’re using a good agency like us, that is (wink, wink). PPC allows you to display your ads prominently on search engine results pages (SERPs) and other relevant websites, ensuring maximum exposure for your brand.

We harness the power of PPC advertising to drive targeted traffic, generate leads and maximise your online visibility. We’re specialists at setting up, managing and optimising PPC campaigns that deliver tangible results for businesses like yours. With our expertise and dedication to excellence, we’ll help you unlock the true potential of PPC advertising and achieve your marketing goals.

Omni-channel PPC

In today’s digital landscape, consumers interact with brands across multiple channels and devices. To expand your reach and engage your audience effectively, we create and implement omni-channel PPC strategies that ensure your brand is present and influential across all touchpoints.

With omni-channel PPC marketing, we create a seamless customer experience by delivering consistent messaging and visuals across various platforms. Whether it’s search engines, social media, display ads or video advertising, we ensure your brand remains cohesive, recognisable and compelling throughout the customer journey. This consistency builds trust and reinforces your brand’s value, leading to increased conversions and customer loyalty.

Our approach

PPC: the Four Shires way

We believe in a strategic and data-driven approach to PPC advertising. Our PPC specialists employ the latest tools, technologies, and industry best practices lower your Cost per Acquisition (CPA) and maximise your return on investment (ROI).

Thorough keyword research and targeting

Relevant keywords

We conduct comprehensive keyword research to identify relevant and high-converting keywords for your business and industry, focusing on long-tail keywords and specific phrases that are more likely to drive qualified traffic.

By aligning your keywords with user intent, we can increase the chances of conversions while reducing wasted ad spend.

Negative keywords

We implement negative keyword targeting to filter out irrelevant searches. By excluding keywords that are not relevant to your offerings, we prevent your ads from appearing in front of audiences who are unlikely to convert.

This helps to optimise your budget by focusing on qualified prospects.

Ad content optimisation

Compelling messaging

We use persuasive and compelling ad copy that grabs attention, showcases your unique selling propositions and entices users to click through to your website. 

Additionally, we optimise your ads for maximum relevance and quality score, improving ad performance and reducing costs.

A/B testing

To ensure optimal performance, we test different variations of your ad copy, headlines and call-to-action (CTA) buttons to identify what performs best.

By refining and optimising based on real-time data, we can drive better results and reduce CPA.

Landing page optimisation


A conversion-optimised landing page is crucial for ensuring the best performing campaigns, it doesn’t matter how many good leads are sent to a page that doesn’t convert.

As part of our campaign setup and optimisation, we will analyse your landing pages and make recommendations for improvement, which we can implement if you need help with development.

Clear call-to-action

We recommend using clear and compelling CTAs throughout your landing pages to guide visitors towards the desired action.

Whether it’s making a purchase, filling out a form, or contacting your business, a prominent and persuasive CTA helps streamline the conversion process and improve overall campaign performance.

Ongoing campaign optimisation

Bid management

We continuously monitor and adjust your keyword bids to maximise ROI. 

By analysing the performance of different keywords and ad groups, we can allocate more budget to those that drive the most conversions at an acceptable CPA. This enables us to optimise your spend and focus on the most profitable areas.

Ad scheduling and geo-targeting

We use advanced targeting, such as ad scheduling and geo-targeting, to ensure your ads reach the right audience at the right time.

By displaying your ads during peak conversion periods and targeting specific geographic locations where your ideal customers are located, we can improve campaign efficiency and lower your CPA.

The technical bits

Conversion tracking and analysis

Conversion tracking setup

We implement conversion tracking tools, such as Google Ads conversion tracking or third-party analytics platforms, to accurately measure and attribute conversions. This data allows us to identify which keywords, ads or campaigns are driving the most valuable results and adjust your strategy accordingly.

Data analysis and iteration

We regularly analyse the performance data of your PPC campaigns to identify trends, patterns and opportunities for improvement. By identifying underperforming areas, such as low-converting keywords or ad placements, we make data-driven optimisations to lower your CPA and improve overall campaign performance.

Transparent reporting

We understand that you need to know how your money is being spent and if it’s delivering return-on-investment. We’ve made our reports easy to understand and quick to review, so you know what’s happening without any confusion. Our reports include key metrics such as click-through rates (CTRs), conversion rates, cost-per-conversion and overall ROI. We believe in keeping you informed every step of the way, so you can see the impact of our efforts.

Check your PPC performance

Get a free PPC audit

We believe there’s always room for improvement, which is why we’re offering free PPC audits. You will get a clear, detailed audit that outlines any opportunities for improvement across your PPC marketing.

To request your free audit, please contact us using the details below or fill out our contact form. We look forward to hearing from you!

How to reach us